Work Experience - Jason Bettinger

[vt_page_title]WORK EXPERIENCE[/vt_page_title] [vt_experience_field title=”Web Profits” designation=”Principal Consultant” duration=”Sept 2017 – June 2018″] Responsibilities Business adviser on growth, conversions, brand awareness and client retention strategies. Encompassed Digital Strategy, Web Development, Social Media Marketing, Paid Advertising, SEO, Content Marketing and Ecommerce

Business Development toward a recurring base of repeat clientele, with a focus of relationship building and clear expectation management while leading digital strategies.
Foster industry partnerships and be ‘the face’ of Web Profits, at point of engagement.
Develop, recommend and implement tailored digital strategies bridging KPIs and clients business objectives

Accomplishments

Acquisitioned $100,000+ yearly valued sales in a short period of time.
Formed and refined higher cut through sales strategies, collateral design, processes and procedures.
Created, scripted and delivered high quality video content for the purposes of client acquisition and personal brand building
Lead, recommended and coordinated the implementation of multi-channel digital strategies for clients
Fostered key relationships in top ASX companies

[/vt_experience_field][vt_experience_field title=”FFW Agency” designation=”Regional Sales Director APAC (fixed term contract role)” duration=”Jan 2017 – June 2017″] Responsibilities (Web Development | Digital Strategy | Drupal | PaaS | UX)

Develop regional industry customer acquisition partnerships and establish Regional Sales Revenue from scratch, toward Enterprise level clients across APAC.
Lead and recommend the APAC Marketing strategy
US / European Senior level stakeholder management and reporting
Head strategic relationships with Amazon Web Services, Acquia, Sitecore and Digital Agencies.
Lead and create the customer acquisition strategy and execution APAC wide.

Accomplishments

Acquisitioned and Headed multi-million-dollar negotiations.
Workedd with and built relationships on key clients including Australian Government departments on the federal level and key ASX/Fortune 500 Enterprise clients.
Won Drupal panel-ship for key government Australian wide pre-approved provider.

[/vt_experience_field][vt_experience_field title=”Titan Digital” designation=”Sales Director NSW (fixed term contract role)” duration=”July 2015 – Jan 2016″] Responsibilities (WEB, SOCIAL, SEO, PPC, ADWORDS, VIDEO)

Establish Titan business in Sydney, grow revenue. Hire, train and manage teams in Sydney office.
Head, create local market strategy and present at local customer acquisition events.
Further establish agency strategic partnerships and lead locally Google Premier Partnership.

Accomplishments

Successfully spearheaded new office establishment in NSW from just myself to 6 staff in 6 months.
Established local market processes and procedures to achieve growth and service delivery targets.
Grew local team revenue from 0 to 50,000+ recurring monthly contracts (600,000+/yr). Set in place pipeline to exceed.
Drove customer acquisition marketing strategy and presented at Google joint partner events.

[/vt_experience_field][vt_experience_field title=”Web Fixers” designation=”Managing Director” duration=”June 2011 – April 2015″] Responsibilities (SEO/SEM/eCRM/PPC/eDM, Content Performance Marketing.)

Develop innovative advertising strategies of Social Media & Content Marketing, SEO, Video and Landing Page Development
Deliver ‘Customer Engagement’ models via email marketing campaigns, e-newsletters and behavioral analysis marketing. [B2B] + Cloud based proprietary project management system during the project and report/analytics to customers after.

Key Achievements:

Built the company from 0 into a 1.4 million per year in sales recurring by 2014.
From 0 contracts to more than 250+ customers, $500-$1000/per month recurring avg. spend and growing, Sold in 2015

[/vt_experience_field][vt_experience_field title=”Web Marketing Pros” designation=”Co-Founder / Chief Marketing Officer” duration=”Feb 2006 – Nov 2010 (US)”] Responsibilities (SEO/PPC/SaaS Platform Marketing)

Hire, train and manage a team of sales account managers locally and telemarketing remotely.
Create and implement Digital Marketing sales strategy with a focus on ROI positioning, clarity of packages, target segments and (USP) unique selling points.
Manage overseas direct marketing staff, appointment setters and implement sales training programs through to delivery.
Led entire sales digital strategy and campaigns, eDM and other offline customer acquisition activity.
Directly Project managed key accounts in strategy, proposal and delivery with teams.

Key Achievements:

Grew company to more than 20 local and overseas staff, turn over 2+ million a year, successfully positioned and sold company for profit.
Successfully created company marketing strategy from the ground up and implemented use of collaborative remote sales CRM tools for the company. Built all reporting and tracking model systems from scratch.
Implemented a custom designed cloud-based project management dashboard that was subsequently expanded, repackaged and sold later as a stand alone SaaS product.

[/vt_experience_field][vt_experience_field title=”American Security Link” designation=”CEO (Chief Enthusiasm Officer)” duration=”December 2003 – December 2007″] Responsibilities (Residential/Commercial Alarm Monitoring Systems, Access Control, Video Surveillance)

Strategy, Hiring, Growth

Accomplishments

Grew company from zero to millions in revenue
Created, trained and multiplied Direct sales teams to more than 40 sales staff.
Pitched and won major government accounts for intersection cameras and access control
Established 3 offices with staff, processes and procedures
Negotiated strategic partnerships across global alarm system, video system manufacturers and national monitoring centers.
Served on community boards effecting laws in the security industry
Successfully grew to profit and sold company to a major brand

[/vt_experience_field] [vt_page_title]Other Companies Founded[/vt_page_title] [vt_experience_field title=”Expedition Dive” designation=”Founder / Master Scuba Trainer (weekends)” duration=”Sept 2011 – Present”] Exploring the oceans of the world! Expedition Dive is a full service Scuba Diving School and Diver recreation Center. Services

PADI Courses | Guided Diving | Boat excursions | Scuba Equipment Sales & Repair | Dive Club
Guided Diving: Explore sydney’s underwater oasis and amazing diversity of marine species. A guide will take you to places you have never seen, 50+ dive sites to choose from: dive a wreck, circle islands, dive with sharks, find sea horses and weedy sea dragons or get friendly and upclose with sydneys famous blue gropers!
Boat Excursions: Enjoy sydney’s best diving spots, like magic point: a grey nurse shark sanctuary situation in a cave. Premium wreck diving and swim through sydney majestic big boulders teaming with schools of marine life along the way!
Scuba Equipment Sales & Repair: Diving is only as good as the equipment you use!
Dive club: Join the community of divers! www.sydneydiveclub.com.au

Expedition Dive ☎ 1 800 463 483 ✉ info@expeditiondive.com.au www.expeditiondive.com [/vt_experience_field] [vt_experience_field title=”Special Events Australia” designation=”Founder (staff run)” duration=”Dec 1999 – Present”] Making events special since 1999! Event Music, Audio Equipment, Lighting, Photo and Event Entertainment Services For

Weddings and Receptions
Parties (Birthdays, Holiday, New Years, Special Occasions)
Corporate Functions and Events with Microphones, Audio and AV equipoment + Staging
All Music provided, we have everything!
Photobooths and special entertainment equipment available

☛ Book your Event online today! ☎ 1 300 383 683 ✉ info@eventdj.com.au www.eventdj.com [/vt_experience_field]