[vt_page_title]WORK EXPERIENCE[/vt_page_title] [vt_experience_field title=”Web Profits” designation=”Principal Consultant” duration=”Sept 2017 – June 2018″] Responsibilities  Business adviser on growth, conversions, brand awareness and client retention strategies. Encompassed Digital Strategy, Web Development, Social Media Marketing, Paid Advertising, SEO, Content Marketing and Ecommerce
  • Business Development toward a recurring base of repeat clientele, with a focus of relationship building and clear expectation management while leading digital strategies.
  • Foster industry partnerships and be ‘the face’ of Web Profits, at point of engagement.
  • Develop, recommend and implement tailored digital strategies bridging KPIs and clients business objectives
  • Acquisitioned $100,000+ yearly valued sales in a short period of time.
  • Formed and refined higher cut through sales strategies, collateral design, processes and procedures.
  • Created, scripted and delivered high quality video content for the purposes of client acquisition and personal brand building
  • Lead, recommended and coordinated the implementation of multi-channel digital strategies for clients
  • Fostered key relationships in top ASX companies
[/vt_experience_field][vt_experience_field title=”FFW Agency” designation=”Regional Sales Director APAC (fixed term contract role)” duration=”Jan 2017 – June 2017″] Responsibilities  (Web Development | Digital Strategy | Drupal | PaaS | UX)
  • Develop regional industry customer acquisition partnerships and establish Regional Sales Revenue from scratch, toward Enterprise level clients across APAC.
  • Lead and recommend the APAC Marketing strategy
  • US / European Senior level stakeholder management and reporting
  • Head strategic relationships with Amazon Web Services, Acquia, Sitecore and Digital Agencies.
  • Lead and create the customer acquisition strategy and execution APAC wide.
  • Acquisitioned and Headed multi-million-dollar negotiations.
  • Workedd with and built relationships on key clients including Australian Government departments on the federal level and key ASX/Fortune 500 Enterprise clients.
  • Won Drupal panel-ship for key government Australian wide pre-approved provider.
[/vt_experience_field][vt_experience_field title=”Titan Digital” designation=”Sales Director NSW (fixed term contract role)” duration=”July 2015 – Jan 2016″] Responsibilities (WEB, SOCIAL, SEO, PPC, ADWORDS, VIDEO)
  • Establish Titan business in Sydney, grow revenue. Hire, train and manage teams in Sydney office.
  • Head, create local market strategy and present at local customer acquisition events.
  • Further establish agency strategic partnerships and lead locally Google Premier Partnership.
  • Successfully spearheaded new office establishment in NSW from just myself to 6 staff in 6 months.
  • Established local market processes and procedures to achieve growth and service delivery targets.
  • Grew local team revenue from 0 to 50,000+ recurring monthly contracts (600,000+/yr).  Set in place pipeline to exceed.
  • Drove customer acquisition marketing strategy and presented at Google joint partner events.
[/vt_experience_field][vt_experience_field title=”Web Fixers” designation=”Managing Director” duration=”June 2011 – April 2015″] Responsibilities (SEO/SEM/eCRM/PPC/eDM, Content Performance Marketing.)
  • Develop innovative advertising strategies of Social Media & Content Marketing, SEO, Video and Landing Page Development
  • Deliver ‘Customer Engagement’ models via email marketing campaigns, e-newsletters and behavioral analysis marketing. [B2B] + Cloud based proprietary project management system during the project and report/analytics to customers after.
 Key Achievements:
  • Built the company from 0 into a 1.4 million per year in sales recurring by 2014.
  • From 0 contracts to more than 250+ customers, $500-$1000/per month recurring avg. spend and growing, Sold in 2015
[/vt_experience_field][vt_experience_field title=”Web Marketing Pros” designation=”Co-Founder / Chief Marketing Officer” duration=”Feb 2006 – Nov 2010 (US)”] Responsibilities (SEO/PPC/SaaS Platform Marketing)
  • Hire, train and manage a team of sales account managers locally and telemarketing remotely.
  • Create and implement Digital Marketing sales strategy with a focus on ROI positioning, clarity of packages, target segments and (USP) unique selling points.
  • Manage overseas direct marketing staff, appointment setters and implement sales training programs through to delivery.
  • Led entire sales digital strategy and campaigns, eDM and other offline customer acquisition activity.
  • Directly Project managed key accounts in strategy, proposal and delivery with teams.
Key Achievements:
  • Grew company to more than 20 local and overseas staff, turn over 2+ million a year, successfully positioned and sold company for profit.
  • Successfully created company marketing strategy from the ground up and implemented use of collaborative  remote sales CRM tools for the company.  Built all reporting and tracking model systems from scratch.
  • Implemented a custom designed cloud-based project management dashboard that was subsequently expanded, repackaged and sold later as a stand alone SaaS product.
[/vt_experience_field][vt_experience_field title=”American Security Link” designation=”CEO (Chief Enthusiasm Officer)” duration=”December 2003 – December 2007″] Responsibilities (Residential/Commercial Alarm Monitoring Systems, Access Control, Video Surveillance)
  • Strategy, Hiring, Growth
  • Grew company from zero to millions in revenue
  • Created, trained and multiplied Direct sales teams to more than 40 sales staff.
  • Pitched and won major government accounts for intersection cameras and access control
  • Established 3 offices with staff, processes and procedures
  • Negotiated strategic partnerships across global alarm system, video system manufacturers and national monitoring centers.
  • Served on community boards effecting laws in the security industry
  • Successfully grew to profit and sold company to a major brand
[/vt_experience_field] [vt_page_title]Other Companies Founded[/vt_page_title] [vt_experience_field title=”Expedition Dive” designation=”Founder / Master Scuba Trainer (weekends)” duration=”Sept 2011 – Present”] Exploring the oceans of the world! Expedition Dive is a full service Scuba Diving School and Diver recreation Center. Services
  • PADI Courses | Guided Diving | Boat excursions | Scuba Equipment Sales & Repair | Dive Club
  • Guided Diving: Explore sydney’s underwater oasis and amazing diversity of marine species. A guide will take you to places you have never seen, 50+ dive sites to choose from: dive a wreck, circle islands, dive with sharks, find sea horses and weedy sea dragons or get friendly and upclose with sydneys famous blue gropers!
  • Boat Excursions: Enjoy sydney’s best diving spots, like magic point: a grey nurse shark sanctuary situation in a cave. Premium wreck diving and swim through sydney majestic big boulders teaming with schools of marine life along the way!
  • Scuba Equipment Sales & Repair: Diving is only as good as the equipment you use!
  • Dive club: Join the community of divers! www.sydneydiveclub.com.au
Expedition Dive ☎ 1 800 463 483 ✉ info@expeditiondive.com.au www.expeditiondive.com [/vt_experience_field] [vt_experience_field title=”Special Events Australia” designation=”Founder (staff run)” duration=”Dec 1999 – Present”] Making events special since 1999! Event Music, Audio Equipment, Lighting, Photo and Event Entertainment Services For
  • Weddings and Receptions
  • Parties (Birthdays, Holiday, New Years, Special Occasions)
  • Corporate Functions and Events with Microphones, Audio and AV equipoment + Staging
  • All Music provided, we have everything!
  • Photobooths and special entertainment equipment available
☛ Book your Event online today! ☎ 1 300 383 683 ✉ info@eventdj.com.au www.eventdj.com [/vt_experience_field]