[vt_experience_field title=”Web Profits” designation=”Principal Consultant” duration=”Sept 2017 – June 2018″]
Business adviser on growth, conversions, brand awareness and client retention strategies. Encompassed Digital Strategy, Web Development, Social Media Marketing, Paid Advertising, SEO, Content Marketing and Ecommerce
- Business Development toward a recurring base of repeat clientele, with a focus of relationship building and clear expectation management while leading digital strategies.
- Foster industry partnerships and be ‘the face’ of Web Profits, at point of engagement.
- Develop, recommend and implement tailored digital strategies bridging KPIs and clients business objectives
- Acquisitioned $100,000+ yearly valued sales in a short period of time.
- Formed and refined higher cut through sales strategies, collateral design, processes and procedures.
- Created, scripted and delivered high quality video content for the purposes of client acquisition and personal brand building
- Lead, recommended and coordinated the implementation of multi-channel digital strategies for clients
- Fostered key relationships in top ASX companies
[/vt_experience_field][vt_experience_field title=”FFW Agency” designation=”Regional Sales Director APAC (fixed term contract role)” duration=”Jan 2017 – June 2017″]
(Web Development | Digital Strategy | Drupal | PaaS | UX)
- Develop regional industry customer acquisition partnerships and establish Regional Sales Revenue from scratch, toward Enterprise level clients across APAC.
- Lead and recommend the APAC Marketing strategy
- US / European Senior level stakeholder management and reporting
- Head strategic relationships with Amazon Web Services, Acquia, Sitecore and Digital Agencies.
- Lead and create the customer acquisition strategy and execution APAC wide.
- Acquisitioned and Headed multi-million-dollar negotiations.
- Workedd with and built relationships on key clients including Australian Government departments on the federal level and key ASX/Fortune 500 Enterprise clients.
- Won Drupal panel-ship for key government Australian wide pre-approved provider.
[/vt_experience_field][vt_experience_field title=”Titan Digital” designation=”Sales Director NSW (fixed term contract role)” duration=”July 2015 – Jan 2016″]
(WEB, SOCIAL, SEO, PPC, ADWORDS, VIDEO)
- Establish Titan business in Sydney, grow revenue. Hire, train and manage teams in Sydney office.
- Head, create local market strategy and present at local customer acquisition events.
- Further establish agency strategic partnerships and lead locally Google Premier Partnership.
- Successfully spearheaded new office establishment in NSW from just myself to 6 staff in 6 months.
- Established local market processes and procedures to achieve growth and service delivery targets.
- Grew local team revenue from 0 to 50,000+ recurring monthly contracts (600,000+/yr). Set in place pipeline to exceed.
- Drove customer acquisition marketing strategy and presented at Google joint partner events.
[/vt_experience_field][vt_experience_field title=”Web Fixers” designation=”Managing Director” duration=”June 2011 – April 2015″]
(SEO/SEM/eCRM/PPC/eDM, Content Performance Marketing.)
- Develop innovative advertising strategies of Social Media & Content Marketing, SEO, Video and Landing Page Development
- Deliver ‘Customer Engagement’ models via email marketing campaigns, e-newsletters and behavioral analysis marketing. [B2B] + Cloud based proprietary project management system during the project and report/analytics to customers after.
- Built the company from 0 into a 1.4 million per year in sales recurring by 2014.
- From 0 contracts to more than 250+ customers, $500-$1000/per month recurring avg. spend and growing, Sold in 2015
[/vt_experience_field][vt_experience_field title=”Web Marketing Pros” designation=”Co-Founder / Chief Marketing Officer” duration=”Feb 2006 – Nov 2010 (US)”]
(SEO/PPC/SaaS Platform Marketing)
- Hire, train and manage a team of sales account managers locally and telemarketing remotely.
- Create and implement Digital Marketing sales strategy with a focus on ROI positioning, clarity of packages, target segments and (USP) unique selling points.
- Manage overseas direct marketing staff, appointment setters and implement sales training programs through to delivery.
- Led entire sales digital strategy and campaigns, eDM and other offline customer acquisition activity.
- Directly Project managed key accounts in strategy, proposal and delivery with teams.
- Grew company to more than 20 local and overseas staff, turn over 2+ million a year, successfully positioned and sold company for profit.
- Successfully created company marketing strategy from the ground up and implemented use of collaborative remote sales CRM tools for the company. Built all reporting and tracking model systems from scratch.
- Implemented a custom designed cloud-based project management dashboard that was subsequently expanded, repackaged and sold later as a stand alone SaaS product.
[/vt_experience_field][vt_experience_field title=”American Security Link” designation=”CEO (Chief Enthusiasm Officer)” duration=”December 2003 – December 2007″]
(Residential/Commercial Alarm Monitoring Systems, Access Control, Video Surveillance)
- Grew company from zero to millions in revenue
- Created, trained and multiplied Direct sales teams to more than 40 sales staff.
- Pitched and won major government accounts for intersection cameras and access control
- Established 3 offices with staff, processes and procedures
- Negotiated strategic partnerships across global alarm system, video system manufacturers and national monitoring centers.
- Served on community boards effecting laws in the security industry
- Successfully grew to profit and sold company to a major brand
[vt_page_title]Other Companies Founded[/vt_page_title]
[vt_experience_field title=”Expedition Dive” designation=”Founder / Master Scuba Trainer (weekends)” duration=”Sept 2011 – Present”]
Exploring the oceans of the world! Expedition Dive is a full service Scuba Diving School and Diver recreation Center.
- PADI Courses | Guided Diving | Boat excursions | Scuba Equipment Sales & Repair | Dive Club
- Guided Diving: Explore sydney’s underwater oasis and amazing diversity of marine species. A guide will take you to places you have never seen, 50+ dive sites to choose from: dive a wreck, circle islands, dive with sharks, find sea horses and weedy sea dragons or get friendly and upclose with sydneys famous blue gropers!
- Boat Excursions: Enjoy sydney’s best diving spots, like magic point: a grey nurse shark sanctuary situation in a cave. Premium wreck diving and swim through sydney majestic big boulders teaming with schools of marine life along the way!
- Scuba Equipment Sales & Repair: Diving is only as good as the equipment you use!
- Dive club: Join the community of divers! www.sydneydiveclub.com.au
☎ 1 800 463 483
[vt_experience_field title=”Special Events Australia” designation=”Founder (staff run)” duration=”Dec 1999 – Present”]
Making events special since 1999! Event Music, Audio Equipment, Lighting, Photo and Event Entertainment
- Weddings and Receptions
- Parties (Birthdays, Holiday, New Years, Special Occasions)
- Corporate Functions and Events with Microphones, Audio and AV equipoment + Staging
- All Music provided, we have everything!
- Photobooths and special entertainment equipment available
☛ Book your Event online today!
☎ 1 300 383 683