Jason

Digital Growth & Change Management Consultant. ★ I help businesses lift the performance of their Sales, Marketing & Save 💰

Jason

Digital Growth & Change Management Consultant. ★ I help businesses lift the performance of their Sales, Marketing & Save 💰

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Hi, I'm Jason !

Digital Growth & Change Management Consultant. ★ I help businesses lift the performance of their Sales, Marketing & Save 💰

Many companies believe that getting more leads should be the priority toward growth - in contrast, making sure you're getting the best conversion value of those leads first should be the top priority. Ensuring the percentage of leads to conversions are optimised through various variable analysis of buyers journeys, processes, systems, cost all the way through to sale, servicing and customer retention is often the greatest areas of profitable growth BEFORE an increase in marketing/ad spend. Why not all three? more sales, more leads and higher customer retention. These are the type of outcomes i specialise in with my digital expertise in creating and implementing effective marketing strategies.

I work on a consulting retainer or fixed term contract / campaign basis completely customised to your needs.

12+ years in digital, sales & marketing, I help build grow companies. I've built business from scratch to millions in revenue (with plenty of bumps along the way) this is the type of practical experience I lend.

Working with business owners and executives, existing digital teams or new ones. As a digital specialist, change management consultant I offer a unique approach in building and/or supporting teams in full or in key areas (e.g. SEO, Content, Social, Video, PPC, Web). Aligning lead to sales flow, marketing to conversions, CRM systems while finding ways to streamline cost. This encompasses a 'full solution' not just getting leads; ensuring investments to outputs are optimised. The result = profitable growth.

People hire me and my team for:

    Digital Marketing Consulting
  • Digital Strategy & Planning
  • Target Market Workshops
  • Buyer Journey Strategies
  • Growth Marketing Optimisation
  • Media buying planning and optimisation
  • Behavioral data (audience insights) audit consulting
  • Digital Advertising Campaigns Consulting

  • Sales Systems Consulting
  • Leads or Ecommerce Conversion Optimisation
  • Sales & Marketing Processes/Systems Audit & Implementation
  • Client Retention/Upsell Strategies
  • Personalisation at scale
  • CRM Consulting
  • Sales Leadership Consulting
  • Sales & Marketing Alignment Consulting
  • All the above

Here's some example client scenarios i've helped:

Like Glen who directs a multinational firm wanting entrance into APAC markets. He's looking for a consultant with deep experience in digital that understands local nuances. He's looking to put together a go to market strategy with first hire recommendations and a realistic investment to profitability plan.

Like Laura who's company is doing a nation-wide campaign needing support digitally. As the campaign is temporary she's looking for a fixed term contract consultant with deep experience on all faucets of digital to help her put together a strategy to implementation that produces results. This while optimising outputs of her own in-house digital to sales teams for alignment.

Need my help? Feel free to message me here:

Send me a message

Profile

Jason E. Bettinger

Jason@JasonBettinger.com

Phone

+61 422 768 444

Find Me On

 

Goal

To forge profitable paths of growth

My methodology includes focusing on the most impactful activities that in combination would produce the best results in balance with short term and long term business objectives at the lowest cost.  

I’m available as a project base consultant or long term engagement.

SKILLS

Professional Skills

  • 90% Complete
    Communication 90%
  • 90% Complete
    Leadership 90%
  • 85% Complete
    Time Management 85%
  • 85% Complete
    Productivity 85%
  • 95% Complete
    Emotional Intelligence (EQ) 95%

Consultative Selling Skills

  • 85% Complete
    Prospecting, Qualifying & Lead Nurturing 85%
  • 85% Complete
    CRM management (Salesforce, Infusionsoft, Pipedrive) 85%
  • 90% Complete
    Needs Analysis & Pain-Point Identification 90%
  • 95% Complete
    Follow up, DMs & Positioning 95%
  • 95% Complete
    Proposals, Presentation & Win-Win Closing 95%

Executive Management Skills

  • 85% Complete
    Hiring & Training 85%
  • 99% Complete
    Inspiring & Team Culture Building 99%
  • 80% Complete
    Systems, Processes & Procedures 80%
  • 80% Complete
    Budgeting & Forecasting 80%
  • 95% Complete
    Strategy & Execution 95%

Digital Marketing Skills

  • 80% Complete
    Web Development (project management) 80%
  • 90% Complete
    SEO & SEM 90%
  • 90% Complete
    Social Media Advertising 90%
  • 90% Complete
    Google Adwords, PPC & Display 90%
  • 90% Complete
    Landing Page Optimisation 90%

Digital Marketing Skills (continued)

  • 85% Complete
    Tracking & Analytics 85%
  • 85% Complete
    SaaS Platforms (data, CRM & multi-channel) 85%
  • 80% Complete
    Programmatic & Native Advertising 80%
  • 85% Complete
    Content & Video Marketing (Inbound Techniques) 85%
  • 95% Complete
    eDM Campaigns (direct + re-targeted) 95%

Strategic Partnerships

  • 95% Complete
    Relationship Building 95%
  • 90% Complete
    Networking & Referral Marketing 90%
  • 85% Complete
    Events & Presentations 85%
  • 90% Complete
    Agency / Reseller Support & Training 90%
  • 95% Complete
    Stakeholder Relations 95%

UNSKILLED Areas

  • 1% Complete
    Over Promising & Under Delivering 1%
  • 1% Complete
    Gossiping & Negativity 1%
  • 1% Complete
    Focusing on Problems Instead of Solutions 1%
  • 1% Complete
    Inflated Ego & Being a Jerk 1%
  • 0% Complete
    Not Delivering Results 0%

WORK EXPERIENCE

Web Profits

Principal Consultant - Sept 2017 - June 2018

Responsibilities  Business adviser on growth, conversions, brand awareness and client retention strategies. Encompassed Digital Strategy, Web Development, Social Media Marketing, Paid Advertising, SEO, Content Marketing and Ecommerce

  • Business Development toward a recurring base of repeat clientele, with a focus of relationship building and clear expectation management while leading digital strategies.
  • Foster industry partnerships and be ‘the face’ of Web Profits, at point of engagement.
  • Develop, recommend and implement tailored digital strategies bridging KPIs and clients business objectives

Accomplishments

  • Acquisitioned $100,000+ yearly valued sales in a short period of time.
  • Formed and refined higher cut through sales strategies, collateral design, processes and procedures.
  • Created, scripted and delivered high quality video content for the purposes of client acquisition and personal brand building
  • Lead, recommended and coordinated the implementation of multi-channel digital strategies for clients
  • Fostered key relationships in top ASX companies

FFW Agency

Regional Sales Director APAC (fixed term contract role) - Jan 2017 - June 2017

Responsibilities  (Web Development | Digital Strategy | Drupal | PaaS | UX)

  • Develop regional industry customer acquisition partnerships and establish Regional Sales Revenue from scratch, toward Enterprise level clients across APAC.
  • Lead and recommend the APAC Marketing strategy
  • US / European Senior level stakeholder management and reporting
  • Head strategic relationships with Amazon Web Services, Acquia, Sitecore and Digital Agencies.
  • Lead and create the customer acquisition strategy and execution APAC wide.

Accomplishments

  • Acquisitioned and Headed multi-million-dollar negotiations.
  • Workedd with and built relationships on key clients including Australian Government departments on the federal level and key ASX/Fortune 500 Enterprise clients.
  • Won Drupal panel-ship for key government Australian wide pre-approved provider.

Titan Digital

Sales Director NSW (fixed term contract role) - July 2015 - Jan 2016

Responsibilities (WEB, SOCIAL, SEO, PPC, ADWORDS, VIDEO)

  • Establish Titan business in Sydney, grow revenue. Hire, train and manage teams in Sydney office.
  • Head, create local market strategy and present at local customer acquisition events.
  • Further establish agency strategic partnerships and lead locally Google Premier Partnership.

Accomplishments

  • Successfully spearheaded new office establishment in NSW from just myself to 6 staff in 6 months.
  • Established local market processes and procedures to achieve growth and service delivery targets.
  • Grew local team revenue from 0 to 50,000+ recurring monthly contracts (600,000+/yr).  Set in place pipeline to exceed.
  • Drove customer acquisition marketing strategy and presented at Google joint partner events.

Web Fixers

Managing Director - June 2011 - April 2015

Responsibilities (SEO/SEM/eCRM/PPC/eDM, Content Performance Marketing.)

  • Develop innovative advertising strategies of Social Media & Content Marketing, SEO, Video and Landing Page Development
  • Deliver ‘Customer Engagement’ models via email marketing campaigns, e-newsletters and behavioral analysis marketing. [B2B] + Cloud based proprietary project management system during the project and report/analytics to customers after.

 Key Achievements:

  • Built the company from 0 into a 1.4 million per year in sales recurring by 2014.
  • From 0 contracts to more than 250+ customers, $500-$1000/per month recurring avg. spend and growing, Sold in 2015

Web Marketing Pros

Co-Founder / Chief Marketing Officer - Feb 2006 - Nov 2010 (US)

Responsibilities (SEO/PPC/SaaS Platform Marketing)

  • Hire, train and manage a team of sales account managers locally and telemarketing remotely.
  • Create and implement Digital Marketing sales strategy with a focus on ROI positioning, clarity of packages, target segments and (USP) unique selling points.
  • Manage overseas direct marketing staff, appointment setters and implement sales training programs through to delivery.
  • Led entire sales digital strategy and campaigns, eDM and other offline customer acquisition activity.
  • Directly Project managed key accounts in strategy, proposal and delivery with teams.

Key Achievements:

  • Grew company to more than 20 local and overseas staff, turn over 2+ million a year, successfully positioned and sold company for profit.
  • Successfully created company marketing strategy from the ground up and implemented use of collaborative  remote sales CRM tools for the company.  Built all reporting and tracking model systems from scratch.
  • Implemented a custom designed cloud-based project management dashboard that was subsequently expanded, repackaged and sold later as a stand alone SaaS product.

American Security Link

CEO (Chief Enthusiasm Officer) - December 2003 - December 2007

Responsibilities (Residential/Commercial Alarm Monitoring Systems, Access Control, Video Surveillance)

  • Strategy, Hiring, Growth

Accomplishments

  • Grew company from zero to millions in revenue
  • Created, trained and multiplied Direct sales teams to more than 40 sales staff.
  • Pitched and won major government accounts for intersection cameras and access control
  • Established 3 offices with staff, processes and procedures
  • Negotiated strategic partnerships across global alarm system, video system manufacturers and national monitoring centers.
  • Served on community boards effecting laws in the security industry
  • Successfully grew to profit and sold company to a major brand

Other Companies Founded

Expedition Dive

Founder / Master Scuba Trainer (weekends) - Sept 2011 - Present

Exploring the oceans of the world! Expedition Dive is a full service Scuba Diving School and Diver recreation Center.

Services

  • PADI Courses | Guided Diving | Boat excursions | Scuba Equipment Sales & Repair | Dive Club
  • Guided Diving: Explore sydney’s underwater oasis and amazing diversity of marine species. A guide will take you to places you have never seen, 50+ dive sites to choose from: dive a wreck, circle islands, dive with sharks, find sea horses and weedy sea dragons or get friendly and upclose with sydneys famous blue gropers!
  • Boat Excursions: Enjoy sydney’s best diving spots, like magic point: a grey nurse shark sanctuary situation in a cave. Premium wreck diving and swim through sydney majestic big boulders teaming with schools of marine life along the way!
  • Scuba Equipment Sales & Repair: Diving is only as good as the equipment you use!
  • Dive club: Join the community of divers! www.sydneydiveclub.com.au

Expedition Dive
☎ 1 800 463 483
✉ info@expeditiondive.com.au
www.expeditiondive.com

Special Events Australia

Founder (staff run) - Dec 1999 - Present

Making events special since 1999! Event Music, Audio Equipment, Lighting, Photo and Event Entertainment

Services For

  • Weddings and Receptions
  • Parties (Birthdays, Holiday, New Years, Special Occasions)
  • Corporate Functions and Events with Microphones, Audio and AV equipoment + Staging
  • All Music provided, we have everything!
  • Photobooths and special entertainment equipment available

☛ Book your Event online today!

☎ 1 300 383 683
✉ info@eventdj.com.au
www.eventdj.com

Education

International Economics

Baker University, MI, USA - University Course Credits May 2000

SPANISH

Through out High School and Community College (7 years total) - Completion May 2002

Have a good understanding/listing , can speak sentences and hold a basic conversation

Japanese Language & Writing

Fujieda, Japan & TAFE, Australia - from 2010-2011

Lived in Japan for a short time as an English Teacher, picked up parts of the language.

Running Start-ups & Bootstrapping

School of been there done that - Its own level of education - Since 1996

I started my first real company at the age of 14, as a re-seller of amusement park tickets and rides. Hired my schoolmates to cover multiple locations and had a commission only staff of 20. Profited $500-$1000/week, which was big money for a 14 year old! Opened and ran several companies afterwards, most were successes and some valuable learning experiences with opportunities to do it better.

Interests

Scuba Diving

Absolutely love the water and advocating marine & energy sustainability.  To facilitate this passion, i founded and operate on the weekends a Scuba Diving School www.expeditiondive.com  I have also formed a dive club (marketing strategy and list building for eDM) Sydney Dive Club and to further education about marine sustainability a non-profit that facilitates beach clean ups www.oceanfriend.org

Reading

I read to completion 1-2 books a month religiously.  Mostly self-improvement books in sales, psychology and marketing, also tech and new ways technology is positioning to change/improve the world type of books.

Working out

I believe health is a vital part of success.  More energy = More Action!

Early Riser

I’m definitely a morning person, up usually 5-6am. I believe it’s a prerequisite to high productivity.

Giving back / Philanthropy

I believe giving back selflessly is one of the greatest fulfillment goals in life. I do so whenever I can with an underlining personal goal of building systems to give more.

Trail Running

My current focus is training for Marathons and long distance trails. I train regularly 3-5 times week early mornings by the beach on 20km runs and crossfit trainings. I have half a dozen 50km (marathon and trail) scheduled this year with the a ultimate goal of the Big Red Run, which is a 250km over the course of 5 days in the Australian outback desert. (yes i’m that type of crazy) i love pushing my body (and mind) to the limits. This is one of my ingredients to success.

“I’m continually trying to make choices that put me against my own comfort zone. As long as you’re uncomfortable, it means you’re growing.” – Ashton Kutcher

I welcome anybody who wants to join me on these in part or the full regiment, it’ll change your life as it did mine! So much energy! I usually run Maroubra/ Coogee to Bondi early mornings 5am. Nice refreshing swim after 🙂

Contact

SEND ME A MESSAGE

ADDRESS

Sydney, NSW Australia

PHONE

+61 422 768 444

MAIL

jason@jasonbettinger.com

Let's make it happen!

"Bold Action has Genius, Power and Magic in it."

- Major action taker